New book defines the science and art of self-assurance.

“Confidence. We know it when we see it or think we do. And we want it for ourselves. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint to bring more of it into our lives.” (from the Confidence Code website)

Take the confidence quiz here: http://theconfidencecode.com/confidence-quiz/

Does confidence come from our genes or can we learn it? Is it best demonstrated by bravado or is there another way to be confident? Is confidence more critical for success than competence? Why do so many women, even the most successful, seem to struggle with feelings of self-doubt?

In The Confidence Code, journalists Shipman and Kay travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. Their investigation leads them to do their own genetic testing, with unexpected results. They visit the world’s leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.

Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. You won’t discover it by thinking positive thoughts or telling yourself (or your children) that you are perfect as you are. You won’t find it either by simply squaring your shoulders and faking it. But it does require a choice: less worrying about people-pleasing and perfection and more action, risk taking, and fast failure.

Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence.