PINK POLITICS is the Woman’s Practical Guide to Winning Elections

Covington, KY—Political consultant, publisher and founder of ElectWomen Magazine, Kentucky-native Kathy Groob tells of her own experiences as a candidate and offers strategies for winning in her new book PINK POLITICS – The Woman’s Practical Guide to Winning Elections.  The book gets to the heart of what women need to know before running for office or as they are kicking off their candidacy for public office.

“Drawing upon my own experiences and from the women candidates I’ve worked with and supported, PINK POLITICS is the practical guide women need when making the decision to run for office,” says author Kathy Groob.  “Women candidates still face huge obstacles to running for office but with a roadmap, they can find their way.”

Groob interviewed dozens of women candidates, elected officials and political experts resulting in on-the-ground campaign stories, advice and strategies that address the touchy issues women are concerned about before ever deciding to run for office.  Personal financial impact, campaign/work balance, raising money, skeletons in the closet and how to grow a thick skin are all topics thoroughly discussed in the book.

PINK POLITICS does more than define proven campaign strategies. It offers stories about women candidates running for office at the local and national levels, and how they addressed challenges that all women candidates face.  “PINK POLITICS offers women a comprehensive, practical guide to running for office and about challenges they will face before throwing their hat into the ring,” said Diane Whalen, Florence Kentucky mayor.

PINK POLITICS provides advice and strategies for:

• Determining which office to run for and how to get on the ballot
• Making your campaign announcement and securing commitments
• Building a campaign team and organizing volunteers
• Identifying donors and building a fundraising plan
• Crafting an effective campaign message and how to spend campaign dollars
• Developing a strong grassroots effort and outworking your opponent!

“Women candidates can win but the learning curve is steep,” says Groob.  “They need to know what to expect and how to be great candidates. I wish I had more resources for women when I first ran for office. This book gives women the lessons and advice they need to be strong and to win.”

Siobhan “Sam” Bennett, President and CEO of The Women’s Campaign Fund and She Should Run says Pink Politics is “Impressive.  A ‘must read’ for any women candidate.  Pink Politics is a step-by-step primer on how to build a winning campaign – built on wisdom of scores of races – assembled together to benefit all women seeking elected office.  Research shows: women hesitate to run because they don’t feel qualified – this book gives them the practical ‘nuts and bolts’ information needed to overcome those concerns, run and WIN!”

About the Author

A 30-year businesswoman and executive, Kathy Groob was elected to her hometown city council two times before running for the Kentucky Senate. Groob has become a powerful advocate for women in politics and has inspired hundreds of women to become involved in politics.  She is the founder and publisher of ElectWomen Magazine and is a founding board member of The Women’s Network and co-founder of Emerge Kentucky, a women’s candidate training program.

Kathy Groob resides in Covington Kentucky which ranks 41^st in the U.S. for women in elective office.  She and her husband provide political consulting and training through their business, November Strategies.  The couple has three adult children and a new puppy named Buddy.

For more information or to buy the book, visit www.electwomen.com or contact Kathy Groob at [email protected].

 

PINK POLITICS

The Woman’s Practical Guide to Winning Elections

By Kathy Groob

November Strategies Publishing

Covington, Kentucky

ISBN-13: 978-0615549705

Publication Date: October 2011

Paperback $24.95

Ebook $9.99

www.Pinkpoliticsbook.com