It’s Sunday Night. Will The Good Wife Be Late Again?
November 13, 2011
By Kathy Groob, Publisher ElectWomen Magazine – My favorite television show is the political/feminist/bad boy drama, The Good Wife. But while this season has shown us a whole new bolder side to Alecia (Julianna Margulies), it has come with a huge dose of frustration. Every Sunday evening, The Good Wife has been airing up to 30 minutes later than its scheduled 9 p.m. EST because…..you guessed it: football!
When my husband showed me last weekend’s New York Times article, I laughed out loud. I wasn’t alone in my Sunday night frustration. About two million of us are suffering the same DVR screwed up television angst. Read for yourself:
By Bill Carter, The New York Times – “The Good Wife” on CBS is an Emmy-winning show (for its star Julianna Margulies) with a committed, devoted audience.
But its relocation this season to Sunday nights has resulted in the loss of about 2 million viewers — and outright frustration for a number of its fans, especially those who make a point to record the episodes on DVRs.
The problem is one that shows on CBS have lived with for a generation: late-afternoon National Football League games that run past their scheduled broadcast time. This season, for example, “The Good Wife” has started as late as 9:29 p.m. Eastern time — as it did on Oct. 30 — not at 9 p.m. as scheduled.
Not only is that a rather odd time to begin watching a television show, but it is also far later than anyone’s DVR anticipated the show to start. For some avid followers that means a truncated episode.
Bobbi-Lee Smart, a fan of the show who participates in a weekly online commentary about “The Good Wife,” said in a Twitter message, “Any time events run over their time and cut into the shows I’m recording I get annoyed.”
This Sunday “The Good Wife” played in its usual 9 p.m. slot in much of the country, but in many big cities CBS was broadcasting N.F.L. games that again moved the starting time to 9:30. Those cities included television markets like Washington, Dallas, Tampa, Denver and Atlanta.
On Oct. 30 viewers in every CBS market were affected. If they recorded “The Good Wife” at its usual time, and sat down to watch it later, they would have seen 29 minutes of “The Amazing Race,” the reality competition that precedes “The Good Wife” on Sundays — and only half the episode of the hourlong drama they wanted to see.
“I can certainly understand the frustration some people have with the N.F.L. run-overs,” said Kelly Kahl, the CBS executive in charge of scheduling.
CBS said it was trying everything it could think of to alert fans of “The Good Wife” when the show would not be starting on time. That included sending a fusillade of messages on the network’s Twitter feed; posting the information onCBS.com and CBS’s Facebook page; messages scrolled every five to six minutes at the bottom of the television screen after the end of the games; and even something called an Eye-Lert, which use e-mails and text messages to warn subscribers to this CBS service that a show may be delayed.
The network also has begun posting information on its Web site directed at fans of “The Good Wife” to instruct them on exactly how to program their DVRs to ensure that they will not miss the show. The message reads, in part: “Make sure you get the entire program by setting your DVR to record a two-hour block rather than just one hour. That way, if ‘The Good Wife’ is delayed 20 or 30 minutes, you will still get the whole show.”
To read the New York Times article, click here.