The Women’s Media Center has released a new Media Guide for its Name It. Change It. project, which works to identify, prevent and end sexist media coverage of women candidates and politicians. The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians (click to download) shows members of the media how to avoid injecting sexism into their own coverage and how to spot sexism in other’s.

Julie Burton, President of the Women’s Media Center, says “This guide was created to show journalists and other media professionals how the use of even subtly sexist language affects woman candidates’ success in the political arena.”

The Name It. Change It. project, a joint partnership between the Women’s Media Center and She Should Run, addresses sexism in the media directed at women candidates, politicians and high-profile individuals.

“With the release of this guide, the Women’s Media Center hopes to make the use of all sexist language both recognizable and unacceptable in politics,” Burton says.

Gloria Steinem, Co-Founder of the Women’s Media Center, says, “Studies show that like bullying, the trivializing sexism used against women candidates makes voters not want to associate with them. The problem is that sexism itself is viewed as trivial. This guide makes its seriousness clear, and helps reporters be fair by using parallel language for both female and male candidates.”

The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians features groundbreaking research by Celinda Lake on the affect of media sexism on women candidates, as well a glossary of terms from Rosalie Maggio’s Unspinning the Spin: The Women’s Media Center’s Guide to Fair + Accurate Language, which provides definitions, background information, and suggested alternative uses for many loaded and politically incorrect terms.

Robin Morgan, co-Founder of the Women’s Media Center says, “Media sexism is used against women candidates and elected officials of all political viewpoints; it isn’t limited to one political party, and the Name It. Change It. project fights that sexism wherever we find it. We hope that members of the media sign our pledge to treat all subjects with respect, regardless of gender, and to create an overall media culture in which sexism has no place.”

“This shouldn’t be a radical notion,” Morgan says. “Giving women unequal treatment in media coverage is plain bad journalism–and its bad for democracy. Hopefully with this guide and the continuing work of the Name It. Change It. project, more members of the media will understand why this is important to them.”

The Women’s Media Center’s Media Guide to Gender Neutral Coverage of Women Candidates + Politicians is available for free download on WomensMediaCenter.com and at NameItChangeIt.org.