Morning talk show host Joe Scarborough has been raked through the coals today for his verbal attack on co-host Mika Brzezinski during Thursday’s show. During a heated discussion about the lack of recent female appointees by the Obama Administration, Mika Brzezinski accused her co-host of being “chauvinistic” and was quickly slapped down by Scarborough.

Social media commentators and bloggers went viral with video clips and photos from this morning’s argument, that include Joe nastily snapping his fingers at Mika. During a segment, Joe Scarborough jumped all over reporter Katty Kay, then mumbled comments and snickers while Kay was speaking. Mika asserted herself saying “You need to be quiet…you’re being chauvinistic right now,” which led to Scarborough launching into a verbal assault including him snapping his fingers and forcefully sliding his chair away from Brzezinski.  He continued to argue and pout as Brzezinski tried to clarify her point.

Immediately, news blogs and social media sites were buzzing over the incident and most of the commentators sided with Morning Mika. Many used the opportunity to release some pent up hostility towards Joe Scarborough calling him a ” narcissistic bully” and a “sexist pig.”  Women and men alike revealed their disdain at Scarborough’s frequent interruptions when Brzezinski is speaking, with one woman on Facebook recommending that Joe needs an “ego adjustment.”  As of Thursday evening, over 2,400 comments were made on the Morning Joe Facebook about the incident.

Click here to watch the full clip.