Parades are for candidates

Parades are for candidates

By Kathy Groob, Publisher ElectWomen.com–Independence Day Parades are a time for candidates to show off and build some much-needed name recognition.  You can always tell a challenger candidate by the size of their entourage and number of vehicles trailing along the parade route.  A successful parade campaign takes planning and a good pair of walking shoes. Voters need to see candidates at work.  Walking and sweating along a parade route is a great way to show your commitment.

How to Have a Successful Parade:

Follow all parade rules—arrive on time and have your group together before entering the parade assembly area.

  • Make sure all your volunteers know the exact meeting place and time.
  • Plan transportation for walkers who will need a ride back to their cars.
  • Bring coolers of water and ice—walking in high temperatures along hot pavement will wilt even the toughest of parade marchers.
  • Send volunteers along the parade route in advance to distribute stickers and campaign fans (if you have them).
  • Strategically place yard signs in advance along parade routes –parade participants are voters too!
  • Bring buckets, pails and baskets to carry candy and stickers along the parade route.  Place campaign bumper stickers on the buckets and baskets; use every place you can to display your candidate’s name.
  • Don’t forget a bucket of dog biscuits for all the dogs along the parade route; you’ll gain a voter for sure!
  • A cooler full of ice pops for kids and little bags of popcorn with candidate stickers on them are big hits with the crowd.
  • If your campaign can afford it, wave flags, play music and make your float/vehicles as festive as possible.
  • Walkers should wear campaign t-shirts and patriotic scarves, hats if possible.
  • If rain is in the forecast, bring some ponchos and umbrellas. Most parades continue even it if is raining.
  • Candidate should walk if at all possible; shaking hands and waving to people along the route. Wear good, comfortable shoes–don’t risk a blister and infection.
  • Volunteers wear campaign t-shirts, but the candidate should wear business casual clothes, nice shirt, khakis, linen slacks, skirts.  The candidate is the candidate and should stand out.
  • Have someone take photographs along the parade route –parade photos are great for website and social media.

Parades are for candidates

Parades are for candidates

By Kathy Groob, Publisher ElectWomen.com–Independence Day Parades are a time for candidates to show off and build some much-needed name recognition.  You can always tell a challenger candidate by the size of their entourage and number of vehicles trailing along the parade route.  A successful parade campaign takes planning and a good pair of walking shoes. Voters need to see candidates at work.  Walking and sweating along a parade route is a great way to show your commitment.

How to Have a Successful Parade:

Follow all parade rules—arrive on time and have your group together before entering the parade assembly area.

  • Make sure all your volunteers know the exact meeting place and time.
  • Plan transportation for walkers who will need a ride back to their cars.
  • Bring coolers of water and ice—walking in high temperatures along hot pavement will wilt even the toughest of parade marchers.
  • Send volunteers along the parade route in advance to distribute stickers and campaign fans (if you have them).
  • Strategically place yard signs in advance along parade routes –parade participants are voters too!
  • Bring buckets, pails and baskets to carry candy and stickers along the parade route.  Place campaign bumper stickers on the buckets and baskets; use every place you can to display your candidate’s name.
  • Don’t forget a bucket of dog biscuits for all the dogs along the parade route; you’ll gain a voter for sure!
  • A cooler full of ice pops for kids and little bags of popcorn with candidate stickers on them are big hits with the crowd.
  • If your campaign can afford it, wave flags, play music and make your float/vehicles as festive as possible.
  • Walkers should wear campaign t-shirts and patriotic scarves, hats if possible.
  • If rain is in the forecast, bring some ponchos and umbrellas. Most parades continue even it if is raining.
  • Candidate should walk if at all possible; shaking hands and waving to people along the route. Wear good, comfortable shoes–don’t risk a blister and infection.
  • Volunteers wear campaign t-shirts, but the candidate should wear business casual clothes, nice shirt, khakis, linen slacks, skirts.  The candidate is the candidate and should stand out.
  • Have someone take photographs along the parade route –parade photos are great for website and social media.